Google announced its collaboration with Luxottica, the Italian group, which owns among others the brand Ray-Ban to design its high-tech glasses. Today, we know the release date: it will be in 2015.
This year (2015) will be the year of the commercial turning point for this project.
On the same subject :
High tech: Google teams up with Ray-Ban sunglasses for future connected.
"We are working already in the United States, Italy and China, with teams formed 75% of Italians," said the boss of the firm Andrea Guerra in an interview with Repubblica daily.
The inevitable alliance of fashion with technology.
The alliance between the two companies "unit one of the companies at the forefront of high-tech innovation with one of the best bodies in the field of design, creativity and sensitivity to consumer needs," s 'enthused Andrew Guerra, adding: "It's incredible example of the period we are living until a few years ago, this would have been unimaginable even to me.".
According to him, it was essential to take this turning point: "For five or seven years, technology has revolutionized the way we plan our activities The boundaries between different sectors are jumping.". André Guerra stressed the need to "take the bandwagon because otherwise the risk of being exceeded is very high. It is said that those who are leaders in 50 years will be even in the next 50 years "he concluded.
Objective: To improve the lives of consumers.
"In the future, everyone will live much more about yourself and technologies around us right now," argued André Guerra, stressing that "the future is a technology that frees the hands and saves time. "
The project is to develop "glasses that can be lived with serenity, ease and lightness. Not only gadgets but objects that bring real benefits. "It remains to find a business model (price, function, use) balanced, he said.
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